Moxie is the oldest carbonated beverage continuously on the market, and it was invented in Union, Maine in 1876. The Moxie Festival celebrates this beloved drink with a firemen's carnival and fireworks Friday night, followed by the largest parade in the state on Saturday. There will also be plenty of Moxie products and memorabilia, games, a car show, and a Moxie recipe contest. For more information read more about Moxie- Maine in a Bottle.